Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669)
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scientific article; zbMATH DE number 6330882
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain |
scientific article; zbMATH DE number 6330882 |
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Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (English)
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15 August 2014
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direct marketing
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dynamic advertising
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differential game theory
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feedback Nash equilibrium
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online channel
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