Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (Q1041023)
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scientific article; zbMATH DE number 5639675
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions |
scientific article; zbMATH DE number 5639675 |
Statements
Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (English)
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27 November 2009
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marketing
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price promotion
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retailing
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nonlinear programming
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0.76949674
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0.7598213
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0.7527511
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0.74373746
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