Dynamic budget allocation for social media advertising campaigns: optimization and learning (Q2077981)
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scientific article; zbMATH DE number 7479791
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamic budget allocation for social media advertising campaigns: optimization and learning |
scientific article; zbMATH DE number 7479791 |
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Dynamic budget allocation for social media advertising campaigns: optimization and learning (English)
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23 February 2022
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OR in marketing
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advertising campaign
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social networks
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optimal dynamic policy
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0.8413237
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0.83437335
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0.82908666
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0.8286282
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0.81797254
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0.8102926
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