Integration of development and advertising strategies for multi-attribute products under competition (Q2116854)
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scientific article; zbMATH DE number 7493193
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Integration of development and advertising strategies for multi-attribute products under competition |
scientific article; zbMATH DE number 7493193 |
Statements
Integration of development and advertising strategies for multi-attribute products under competition (English)
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18 March 2022
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supply chain management
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product development
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multi-attribute product
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advertising
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price competition
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