An analytical model of the relationship between product quality and advertising (Q1695043)
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scientific article; zbMATH DE number 6835222
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An analytical model of the relationship between product quality and advertising |
scientific article; zbMATH DE number 6835222 |
Statements
An analytical model of the relationship between product quality and advertising (English)
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6 February 2018
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dynamic advertising
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product quality
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advertising-quality relationship
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marketing-mix
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optimal control
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