Modeling the impact of product quality on dynamic pricing and advertising policies (Q2178130)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modeling the impact of product quality on dynamic pricing and advertising policies |
scientific article |
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Modeling the impact of product quality on dynamic pricing and advertising policies (English)
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7 May 2020
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price-advertising-quality relationship
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dynamic pricing
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dynamic advertising
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marketing mix
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condition of Dorfman-Steiner
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