Advertising, goodwill, and the Veblen effect (Q2029052)
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scientific article; zbMATH DE number 7354347
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising, goodwill, and the Veblen effect |
scientific article; zbMATH DE number 7354347 |
Statements
Advertising, goodwill, and the Veblen effect (English)
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3 June 2021
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OR in marketing
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dynamic pricing
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dynamic advertising
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Veblen effect
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conspicuous consumption
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0.8707224
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0.83072275
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0.82217765
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0.8155239
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0.8081488
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0.80077153
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0.8000878
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0.7994417
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