Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach (Q2273930)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach |
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach (English)
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18 September 2019
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OR in marketing
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marketing-mix
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FPS and CDG dynamic models
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maximum principle
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differential games
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