Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (Q418088)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption |
scientific article; zbMATH DE number 6034970
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption |
scientific article; zbMATH DE number 6034970 |
Statements
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (English)
0 references
14 May 2012
0 references
marketing
0 references
advertising
0 references
new subscriber services
0 references
optimal control theory
0 references
regression
0 references
service cost learning
0 references
0 references
0.8359798
0 references
0.8277974
0 references
0.8235116
0 references
0.8217753
0 references
0.81966865
0 references
0.8123453
0 references
0.81173277
0 references
0.8108821
0 references
