Advertising for a new product introduction: a stochastic approach. (Q703297)
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scientific article; zbMATH DE number 2125928
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising for a new product introduction: a stochastic approach. |
scientific article; zbMATH DE number 2125928 |
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Advertising for a new product introduction: a stochastic approach. (English)
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11 January 2005
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Marketing
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goodwill
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new product introduction
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stochastic LQ control
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stochastic Riccati equation
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