Defensive, offensive, and generic advertising in a Lanchester model with market growth (Q257022)
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scientific article; zbMATH DE number 6555503
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Defensive, offensive, and generic advertising in a Lanchester model with market growth |
scientific article; zbMATH DE number 6555503 |
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Defensive, offensive, and generic advertising in a Lanchester model with market growth (English)
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15 March 2016
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advertising
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duopolistic market
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differential games
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