A duopolistic model of dynamic competitive advertising (Q1592752)

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scientific article; zbMATH DE number 1556534
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English
A duopolistic model of dynamic competitive advertising
scientific article; zbMATH DE number 1556534

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    A duopolistic model of dynamic competitive advertising (English)
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    4 September 2001
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    marketing
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    competitive advertising decisions
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    non-durable products
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    Nash equilibrium
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