Online retail platform cooperative promotion strategies with manufacturer competition (Q6593219)
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scientific article; zbMATH DE number 7901722
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Online retail platform cooperative promotion strategies with manufacturer competition |
scientific article; zbMATH DE number 7901722 |
Statements
Online retail platform cooperative promotion strategies with manufacturer competition (English)
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26 August 2024
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platform selling
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cooperative promotion
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agency selling
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cost-sharing
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goodwill
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differential game
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