Pages that link to "Item:Q2514806"
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The following pages link to A survey of game-theoretic models of cooperative advertising (Q2514806):
Displaying 18 items.
- Cooperative advertising programs: are accrual constraints necessary? (Q6088206) (← links)
- Cooperative advertising to induce strategic customers for purchase at the full price (Q6088207) (← links)
- Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208) (← links)
- Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store (Q6091875) (← links)
- A dynamic supply chain game with vertical coordination and horizontal competition (Q6092545) (← links)
- Managing quality and pricing during a product recall: an analysis of pre-crisis, crisis and post-crisis regimes (Q6106995) (← links)
- Sponsored data: a game-theoretic model with consumer multihoming behaviour (Q6109818) (← links)
- A game theoretic approach for pricing and advertising of an integrated product family in a duopoly (Q6110964) (← links)
- Optimal linear closed-loop Stackelberg strategy with asymmetric information (Q6145060) (← links)
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740) (← links)
- Revenue and cost sharing contract in a dynamic closed-loop supply chain with uncertain parameters (Q6160952) (← links)
- Effects of accrual rates in cooperative advertising programs for channel members with risk preferences (Q6544916) (← links)
- A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment (Q6554666) (← links)
- Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition (Q6555141) (← links)
- Dynamic resource allocation networks in marketing: comparing the effectiveness of control methods (Q6556813) (← links)
- Online retail platform cooperative promotion strategies with manufacturer competition (Q6593219) (← links)
- Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior (Q6657672) (← links)
- Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers (Q6659835) (← links)