Effects of accrual rates in cooperative advertising programs for channel members with risk preferences (Q6544916)
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scientific article; zbMATH DE number 7854468
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effects of accrual rates in cooperative advertising programs for channel members with risk preferences |
scientific article; zbMATH DE number 7854468 |
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Effects of accrual rates in cooperative advertising programs for channel members with risk preferences (English)
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28 May 2024
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cooperative advertising
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distribution channel
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accrual rate
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participation rate
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demand uncertainty
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risk preference
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