Pages that link to "Item:Q1041023"

The following pages link to Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions (Q1041023):

Displaying 8 items.

• Should companies jointly promote their complementary products when they compete in other product categories? (Q323572) (← links)
• Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives (Q723945) (← links)
• Theoretical models of sales promotions: Contributions, limitations, and a future research agenda (Q1127231) (← links)
• The influence of coupon duration on consumers' redemption behavior and brand profitability (Q2329485) (← links)
• Empirical studies of sale promotion effect on dairy consumption -- a case of Beijing (Q2926693) (← links)
• The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (Q3116738) (← links)
• The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects (Q3439780) (← links)
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies (Q3478259) (← links)