Pages that link to "Item:Q3115982"
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The following pages link to Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence (Q3115982):
Displaying 11 items.
- Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (Q418088) (← links)
- Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly (Q520966) (← links)
- Strategic rivalry for market share: a contest theory approach to dynamic advertising competition (Q1741174) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Competition in defensive and offensive advertising strategies in a segmented market (Q2198736) (← links)
- Advertising patterns in a dynamic oligopolistic growing market with decay (Q2246793) (← links)
- The effects of advertising, prices and distribution on market share volatility (Q2426580) (← links)
- Dynamic competitive analysis in marketing. Proceedings of the international workshop, Montréal, Canada, September 1--2, 1995 (Q2564776) (← links)
- Investigating Dynamic Multifirm Market Interactions in Price and Advertising (Q3116654) (← links)
- Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets (Q3117791) (← links)
- Changing market conditions and advertising strategies: theory and evidence (Q3157640) (← links)