Strategic rivalry for market share: a contest theory approach to dynamic advertising competition (Q1741174)
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scientific article; zbMATH DE number 7050530
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Strategic rivalry for market share: a contest theory approach to dynamic advertising competition |
scientific article; zbMATH DE number 7050530 |
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Strategic rivalry for market share: a contest theory approach to dynamic advertising competition (English)
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3 May 2019
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advertising competition
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market shares
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differential games
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contest theory
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0.89559835
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0.8626747
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0.84911346
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0.8485388
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