Pages that link to "Item:Q439705"
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The following pages link to On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705):
Displaying 21 items.
- Informative advertising in a distribution channel (Q1634315) (← links)
- Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928) (← links)
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain (Q1718181) (← links)
- A game-theoretic model to analyze value creation with simultaneous cooperation and competition of supply chain partners (Q1719086) (← links)
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544) (← links)
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Periodicity of pricing and marketing efforts in a distribution channel (Q2355114) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit (Q2862486) (← links)
- On an advertising differential game model with salers in supply chain management (Q2916933) (← links)
- The closed-loop supply chain model with dominant retailer and advertising effect (Q2917001) (← links)
- (Q2991369) (← links)
- Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price (Q3063836) (← links)
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory (Q3388815) (← links)
- (Q3641709) (← links)
- Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology (Q5070121) (← links)
- (Q5371683) (← links)
- Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer (Q5382720) (← links)
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (Q5955081) (← links)