Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory (Q3388815)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory |
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Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory (English)
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7 May 2021
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cooperative advertising
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supply chain
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Sethi model
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Stackelberg game
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differential game
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