Pages that link to "Item:Q5202501"
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The following pages link to Advertising Cost Interactions and the Optimality of Pulsing (Q5202501):
Displaying 14 items.
- Pulsation in a competitive model of advertising-firm's cost interaction (Q319898) (← links)
- On the superiority of pulsing under a concave advertising market potential function (Q1002072) (← links)
- On optimum advertising pulsing decisions in a non-stationary market (Q1085056) (← links)
- A maximin procedure for the optimal insertion timing of ad executions (Q1127135) (← links)
- Optimal dynamic investment policies under concave-convex adjustment costs (Q1195780) (← links)
- A Markovian model of consumer buying behavior and optimal advertising pulsing policy (Q1201853) (← links)
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation (Q1390206) (← links)
- On the generalizability of advertising pulsation monopoly results to an oligopoly (Q1806933) (← links)
- Optimal control of advertising and production of a seasonal product with nondifferentiable demand (Q1911414) (← links)
- Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach (Q2273930) (← links)
- Determining the optimal duration of an advertising campaign using diffusion of information (Q2489183) (← links)
- Understanding the Memory Effects in Pulsing Advertising (Q3195229) (← links)
- Optimal pulsing in an advertising diffusion model (Q4318277) (← links)
- On the impact of initial performance on the effectiveness of advertising pulsation policies (Q4656746) (← links)
