A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation (Q1390206)
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scientific article; zbMATH DE number 1175010
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation |
scientific article; zbMATH DE number 1175010 |
Statements
A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation (English)
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8 December 1998
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advertising policies
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pulsation
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static continuous Lanchester competitive model
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two rival firms
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