Pages that link to "Item:Q1743544"
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The following pages link to Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544):
Displaying 6 items.
- Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673) (← links)
- Modeling brand advertising with heterogeneous consumer response: channel implications (Q889559) (← links)
- Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999) (← links)
- Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment (Q2157037) (← links)
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel (Q3409565) (← links)
- How cooperative advertising interacts with distributional contracts in a dual-channel system (Q5092527) (← links)