The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594)
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scientific article; zbMATH DE number 6974107
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market |
scientific article; zbMATH DE number 6974107 |
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The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (English)
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6 November 2018
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spillover effect
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Lanchester model
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online advertising
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open-loop strategy
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closed-loop strategy
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