Optimal dynamic strategies for stochastic models of marketing promotion mix (Q1780246)

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scientific article; zbMATH DE number 2174119
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English
Optimal dynamic strategies for stochastic models of marketing promotion mix
scientific article; zbMATH DE number 2174119

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    Optimal dynamic strategies for stochastic models of marketing promotion mix (English)
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    7 June 2005
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    economic-mathematical simulation
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    Markov model
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    controlled process
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    optimal strategy
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