Risk behaviour and optimum advertising with a stochastic dynamic sales response (Q4724429)
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scientific article; zbMATH DE number 3997555
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Risk behaviour and optimum advertising with a stochastic dynamic sales response |
scientific article; zbMATH DE number 3997555 |
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Risk behaviour and optimum advertising with a stochastic dynamic sales response (English)
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1987
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marketing
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stochastic (diffusion) sales response model
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advertising
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reflecting boundaries
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0.91039324
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0.8927427
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0.87194645
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0.8652517
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0.86235636
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0.8586116
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0.8563622
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0.85600686
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