A simulation analysis of brand investments (Q1976733)
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scientific article; zbMATH DE number 1445903
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A simulation analysis of brand investments |
scientific article; zbMATH DE number 1445903 |
Statements
A simulation analysis of brand investments (English)
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21 June 2001
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brand equity
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risk analysis
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earnings multiples
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0.7743497
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0.76946485
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