Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms (Q2030560)
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scientific article; zbMATH DE number 7356061
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms |
scientific article; zbMATH DE number 7356061 |
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Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms (English)
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7 June 2021
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revenue management
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digital advertisements
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skippable advertisements
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video sharing platforms
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advertisement revenue optimization
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