The effects of herding and word of mouth in a two-period advertising signaling model (Q1711485)
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scientific article; zbMATH DE number 7003115
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The effects of herding and word of mouth in a two-period advertising signaling model |
scientific article; zbMATH DE number 7003115 |
Statements
The effects of herding and word of mouth in a two-period advertising signaling model (English)
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18 January 2019
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word of mouth
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herding effect
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advertising
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product quality
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signaling game
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