Impact of loyalty program investment on firm performance: seasonal products with strategic customers (Q2077931)
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scientific article; zbMATH DE number 7479763
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Impact of loyalty program investment on firm performance: seasonal products with strategic customers |
scientific article; zbMATH DE number 7479763 |
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Impact of loyalty program investment on firm performance: seasonal products with strategic customers (English)
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23 February 2022
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OR in marketing
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loyalty program
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strategic customer
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reward investment
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newsvendor
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0.7855685
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0.78555566
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0.7642227
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