Multi-criteria media mix decision model for advertising a single product with segment specific and mass media (Q2358302)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Multi-criteria media mix decision model for advertising a single product with segment specific and mass media |
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Multi-criteria media mix decision model for advertising a single product with segment specific and mass media (English)
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14 June 2017
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media planning
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mass advertising
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segment specific advertising
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spectrum effect
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multi-objective decision making
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interactive weighted sum goal programming
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