A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207)
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scientific article; zbMATH DE number 5948420
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A game-theoretic analysis for coordinating cooperative advertising in a supply chain |
scientific article; zbMATH DE number 5948420 |
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A game-theoretic analysis for coordinating cooperative advertising in a supply chain (English)
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18 September 2011
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cooperative advertising
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supply chain
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coordination
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application of game theory
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0.95653564
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0.9495609
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0.94729614
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0.93798673
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0.9372283
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0.93384564
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0.93270093
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0.9263627
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