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A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings - MaRDI portal

A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings (Q1390230)

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scientific article; zbMATH DE number 1175027
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English
A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
scientific article; zbMATH DE number 1175027

    Statements

    A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings (English)
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    8 December 1998
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    subgames
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    alternating pulsing competition
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    matching pulsing competition
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