Managing brand competition with consumer fairness concern via manufacturer incentive (Q2116877)
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scientific article; zbMATH DE number 7493205
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Managing brand competition with consumer fairness concern via manufacturer incentive |
scientific article; zbMATH DE number 7493205 |
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Managing brand competition with consumer fairness concern via manufacturer incentive (English)
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18 March 2022
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supply chain
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fairness concern
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brand competition
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pricing
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incentive
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