Optimal media planning for multi-products in segmented market (Q716071)
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scientific article; zbMATH DE number 5880119
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal media planning for multi-products in segmented market |
scientific article; zbMATH DE number 5880119 |
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Optimal media planning for multi-products in segmented market (English)
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19 April 2011
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media allocation
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advertising
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segmented market
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goal programming
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