Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs

DOI10.1007/S10479-024-05894-WzbMATH Open1545.91166MaRDI QIDQ6573370

Stuart X. Zhu, Yucheng Dong, Yun Ran, Yun Zeng, Meng Wu

Publication date: 16 July 2024

Published in: Annals of Operations Research (Search for Journal in Brave)

zbMATH Keywords

newsvendor modelnew productconsumer purchasing driven by pre-purchase beliefspre-purchase belief

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42)

Cites Work

• Recent research developments of strategic consumer behavior in operations management
• Optimal order quantity in the presence of strategic customers
• Social media and sensemaking patterns in new product development: demystifying the customer sentiment
• Rational shopping behavior and the option value of variable pricing
• Strategic Customer Behavior, Commitment, and Supply Chain Performance
• Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
• On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers
• Wait or buy? The strategic consumer: Pricing and profit implications
• A Model of Reference-Dependent Preferences*
• Multivariate supplier selection for asymmetric specification region: using price and quality

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