Pages that link to "Item:Q2196116"
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The following pages link to Cooperative advertising models under different channel power structure (Q2196116):
Displaying 18 items.
- Market structure and cooperative advertising (Q899864) (← links)
- Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999) (← links)
- Informative advertising in a distribution channel (Q1634315) (← links)
- Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928) (← links)
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544) (← links)
- Vertical cooperative advertising with substitute brands (Q1789947) (← links)
- A profit surplus distribution mechanism for supply chain coordination: an evolutionary game-theoretic analysis (Q2140204) (← links)
- On the impact of advertising initiatives in supply chains (Q2256176) (← links)
- A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure (Q2633285) (← links)
- Dynamic cooperative advertising strategy in OAO supply chain with customer return (Q3389370) (← links)
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel (Q3409565) (← links)
- Modeling dynamic cooperative advertising in a decentralized channel (Q4987802) (← links)
- How cooperative advertising interacts with distributional contracts in a dual-channel system (Q5092527) (← links)
- Channel structure based on chain and chain competition and cooperative advertising scenario (Q5196268) (← links)
- Research on demand forecasting information sharing strategy of closed-loop supply chain considering advertising effect (Q6045889) (← links)
- Cooperative advertising in social networks with positive externalities (Q6053137) (← links)
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740) (← links)
- The optimal advertising strategy with differentiated targeted effect consumers (Q6170675) (← links)
