Multi-period media planning for multi-products incorporating segment specific and mass media (Q1730458)
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scientific article; zbMATH DE number 7032538
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Multi-period media planning for multi-products incorporating segment specific and mass media |
scientific article; zbMATH DE number 7032538 |
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Multi-period media planning for multi-products incorporating segment specific and mass media (English)
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6 March 2019
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mass media
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segment-specific media
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cross-product effect
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carryover effect
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goal programming
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