Effects of accrual rates in cooperative advertising programs for channel members with risk preferences

DOI10.1142/S0217595922500385zbMATH Open1540.90141MaRDI QIDQ6544916

Dong Liang, Jinxing Xie, Feimin Zhong, Bin Liu

Publication date: 28 May 2024

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

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Mathematics Subject Classification ID

Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Cites Work

• Cooperative advertising with accrual rate in a dynamic supply chain
• Retail competition and cooperative advertising
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• Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
• Competitive advertising under uncertainty: a stochastic differential game approach
• Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
• Mean-variance analysis of wholesale price contracts with a capital-constrained retailer: trade credit financing vs. bank credit financing
• Cooperative advertising models in supply chain management: a review
• A survey of game-theoretic models of cooperative advertising
• Supplier selection problem for multiple projects with uncertain demand and project life cycles
• Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence
• A Statistical Equilibrium Approach to the Distribution of Profit Rates
• Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach
• Cooperative advertising programs: are accrual constraints necessary?

Related Items (1)

Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers

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