Optimal promotional mix and pricing when faced with uncertain product value (Q6555147)
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scientific article; zbMATH DE number 7864995
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal promotional mix and pricing when faced with uncertain product value |
scientific article; zbMATH DE number 7864995 |
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Optimal promotional mix and pricing when faced with uncertain product value (English)
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14 June 2024
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OR in marketing
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advertising
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referral reward program
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pricing
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consumer valuation uncertainty
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