Optimal promotional mix and pricing when faced with uncertain product value

DOI10.1016/J.EJOR.2023.08.042MaRDI QIDQ6555147

Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang

Publication date: 14 June 2024

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

pricingadvertisingOR in marketingconsumer valuation uncertaintyreferral reward program

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• Estimation of Relationships for Limited Dependent Variables
• Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing
• Optimizing referral reward programs under impression management considerations
• When should a retailer invest in brand advertising?
• An analytical model of the relationship between product quality and advertising
• The effects of herding and word of mouth in a two-period advertising signaling model
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Interaction of pricing, advertising and experience quality: a dynamic analysis
• Partial refunds as a strategic price commitment device in advance selling in a service industry
• Group Buying: a new mechanism for selling through social interactions
• A New Product Adoption Model with Price, Advertising, and Uncertainty

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