Pages that link to "Item:Q2762238"
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The following pages link to Stackelberg leadership in a marketing channel (Q2762238):
Displaying 36 items.
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705) (← links)
- A review of dynamic Stackelberg game models (Q523978) (← links)
- Inverted-U aggregate investment curves in a dynamic game of advertising (Q529719) (← links)
- Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673) (← links)
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (Q713102) (← links)
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123) (← links)
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation (Q813999) (← links)
- Shelf-space allocation of national and private brands (Q869599) (← links)
- Developments in differential game theory and numerical methods: Economic and management applications (Q926557) (← links)
- Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588) (← links)
- Advertising strategies in a franchise system (Q1027450) (← links)
- Infinity period dynamic control of a kind of channel's price and brand investment: a differential game method (Q1666429) (← links)
- Fighting store brands through the strategic timing of pricing and advertising decisions (Q1713758) (← links)
- A comparative study of marketing channel multiagent Stackelberg model based on perfect rationality and fairness preference (Q1724331) (← links)
- Overcoming the drawbacks of a revenue-sharing contract through a support program (Q1761813) (← links)
- Channel coordination over time: Incentive equilibria and credibility (Q1853223) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management (Q2001475) (← links)
- Advertising and quality improving strategies in a supply chain when facing potential crises (Q2028766) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- On the impact of advertising initiatives in supply chains (Q2256176) (← links)
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (Q2271815) (← links)
- Periodicity of pricing and marketing efforts in a distribution channel (Q2355114) (← links)
- Product availability in competitive and cooperative dual-channel distribution with stock-out based substitution (Q2379531) (← links)
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity (Q2417100) (← links)
- On the coordination of dynamic marketing channels and two-part tariffs (Q2440716) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- Trade deals and/or on-package coupons (Q2629695) (← links)
- Should a Retailer Support a Quality Improvements Strategy? (Q2926599) (← links)
- Impacts of Power Structure on Supply Chain with a Store Brand (Q4689378) (← links)
- Dynamic pricing and channel efficiency in the presence of the cost learning effect (Q4911453) (← links)
- Downstream horizontal integration and multiunit dealership (Q4979989) (← links)
- Game theory model for optimum pricing in a two level supply chain (Q5052862) (← links)
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH (Q5711106) (← links)
- The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers (Q6082289) (← links)
- Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208) (← links)
