Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345)
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scientific article; zbMATH DE number 5564273
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal dynamic advertising with an adverse exogenous effect on brand goodwill |
scientific article; zbMATH DE number 5564273 |
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Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (English)
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11 June 2009
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optimal control
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nonsmooth optimization
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advertising
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