Pages that link to "Item:Q5289664"
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The following pages link to A Competitive Advertising Model: Some Theoretical and Empirical Results (Q5289664):
Displaying 15 items.
- Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly (Q520966) (← links)
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation (Q1390206) (← links)
- A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings (Q1390230) (← links)
- On deriving and validating comparative statics of a symmetric model of advertising competition. (Q1413839) (← links)
- Strategic rivalry for market share: a contest theory approach to dynamic advertising competition (Q1741174) (← links)
- On the generalizability of advertising pulsation monopoly results to an oligopoly (Q1806933) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (Q2171364) (← links)
- Competitive persuasive advertising under consumer loss aversion (Q2334313) (← links)
- An empirical study on the Lanchester model of combat for competitive advertising decisions (Q2371380) (← links)
- Changing market conditions and advertising strategies: theory and evidence (Q3157640) (← links)
- Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (Q3157807) (← links)
- Advertising response models with managerial impact: an agenda for the future (Q3439776) (← links)
- (Q4212968) (← links)
- A chaotic model for advertising diffusion problem with competition (Q5497434) (← links)
