The following pages link to The stochastic goodwill problem (Q2432911):
Displaying 22 items.
- Optimal advertising strategies with age-structured goodwill (Q376718) (← links)
- The impact of the strategic advertising on luxury fashion brands with social influences (Q473771) (← links)
- Nerlove-Arrow: a new solution to an old problem (Q511976) (← links)
- Advertising events in a competitive framework (Q604252) (← links)
- Advertising for a new product introduction: a stochastic approach. (Q703297) (← links)
- A singular control model with application to the goodwill problem (Q952745) (← links)
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345) (← links)
- On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects (Q1035927) (← links)
- Optimal goodwill path to introduce a new product (Q1771106) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Mean-field games of finite-fuel capacity expansion with singular controls (Q2090604) (← links)
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis (Q2267676) (← links)
- Delayed effects of cooperative advertising in goodwill dynamics (Q2294294) (← links)
- The effects of technological shocks in an optimal goodwill model with a random product life cycle (Q2334898) (← links)
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity (Q2417100) (← links)
- A communication mix for an event planning: a linear quadratic approach (Q2461261) (← links)
- A model for optimally advertising and launching a product (Q2884278) (← links)
- Game of Singular Stochastic Control and Strategic Exit (Q3465937) (← links)
- Stochastically optimal advertising policies under dynamic conditions: The ratio rule (Q3494373) (← links)
- Backward Stochastic Volterra Integro-Differential Equations and Applications in Optimal Control Problems (Q5097389) (← links)
- A stochastic goodwill model depending on quality level and advertising (Q6094601) (← links)
- An optimal advertising model with carryover effect and mean field terms (Q6631637) (← links)
